Imagine a South Africa where the film industry not only entertains but drives entire communities out of unemployment. This is the power of investment in entertainment. In recent years, South Africa has seen a surge in international investment from global streaming giants such as Netflix, Disney+, and Prime. With Netflix alone injecting R4 billion into local film and television productions since 2021, these investments are reshaping the entertainment landscape in profound and lasting ways. Beyond just storytelling and on-screen representation, these financial commitments have a tangible impact on the broader economy, providing employment opportunities, supporting local industries, and even boosting tourism.
A Boom for Job Creation and Skills Development
The entertainment sector is an intricate ecosystem, with each production requiring a diverse range of skilled and semi-skilled workers. While actors and directors may be the most visible beneficiaries, the industry’s economic impact stretches much further. Carpenters, electricians, set designers, makeup artists, caterers, and transport providers all find employment through these productions.
For many, a film or television set is more than just a workplace, it’s an entry point into a thriving industry. Unskilled workers gain valuable experience that opens the door to long-term careers in construction, lighting, logistics, and more. In a country where unemployment remains a pressing issue, these projects offer a crucial lifeline, providing opportunities to those who may not have previously considered careers in the creative sector.
A great example is Blood & Water, a Netflix series that gained international acclaim. The production not only provided local talent with international exposure but also created hundreds of jobs in set design, wardrobe, and transport logistics. Such productions prove that global streaming investments do more than entertain, they build livelihoods.
Strengthening Local Industries and Infrastructure
Beyond the direct employment benefits, large-scale productions fuel demand for locally sourced materials and services. The need for high-quality set construction, costume design, catering, and security services stimulates the local economy and supports small and medium-sized businesses.
Moreover, these investments often leave a lasting footprint in the form of improved infrastructure. Roads, power supplies, and digital connectivity are frequently upgraded to accommodate large productions, indirectly benefiting local communities long after the cameras have stopped rolling. However, ensuring that these upgrades are sustained beyond filming periods remains a challenge that the industry must address to create long-term benefits.
Tourism: The Unexpected Star of the Show
Cinematic storytelling has long been a powerful driver of global tourism, and South Africa is no exception. Productions such as Blood & Water and Queen Sono have put South African locations on the map, drawing international audiences eager to experience these settings firsthand.
The impact of film tourism is well documented; countries like New Zealand have leveraged their association with The Lord of the Rings franchise to generate billions in tourism revenue. South Africa, with its breathtaking landscapes, historic landmarks, and rich cultural heritage, has the potential to capitalise on a similar trend. The more our country is showcased on international platforms, the greater the incentive for global travellers to visit our shores, boosting local businesses and hospitality sectors in the process.
A Sustainable Future for the Entertainment Industry
The continued investment by streaming platforms also plays a pivotal role in shaping a sustainable entertainment industry in South Africa. With each new production, local talent gains exposure to international standards and best practices, ensuring a highly skilled workforce that can compete on a global stage.
Additionally, these investments inspire homegrown storytelling. By financing local productions, streaming services enable South African filmmakers to tell stories that resonate with both local and international audiences, fostering a greater appreciation for our country’s cultural depth and creativity. However, the challenge remains in ensuring that local creatives retain ownership and reap long-term benefits from their work, rather than being solely used for short-term gains.
KEU: Supporting the Industry at Every Stage
At KEU, we understand that the entertainment industry thrives on innovation, investment, and collaboration. As a trusted partner in providing tailored insurance solutions for film and television productions, we play a crucial role in ensuring that these projects can proceed with confidence. From covering equipment and production risks to safeguarding against unforeseen challenges, our expertise helps to create a stable environment in which the industry can flourish.
The impact of global streaming investments extends far beyond the screen. It uplifts communities, creates jobs, strengthens infrastructure, and showcases South Africa’s unique cultural identity to the world. By supporting and protecting this growing sector, we collectively contribute to a more vibrant and resilient economy.
As South Africa continues to solidify its position as a global entertainment hub, KEU remains committed to fostering a landscape where creativity and commerce intersect seamlessly. The future of our industry is bright, and with continued investment and strategic support, we are well on our way to becoming a powerhouse in international entertainment.
